Launch Named to Inc. 5000 and Receives AMY Award
We're excited that Launch, our favorite 9th floor FlatironCity Citizens* have been named to Inc. 5000!
Launch was recently named to “The 2018 Inc. 5000” list by Inc. Magazine. Named #2149, Launch’s steady growth over the past 5 years has been the by-product of their commitment to creating meaningful experiences for both their customers and employees.
About the Inc. 5000
The Inc. 5000 represents a list of the fastest-growing private companies in the US.
To be eligible for the 2018 list, a privately-held, for-profit, US-based company had to demonstrate revenue growth from 2014-2017. Launch’s revenue growth of 206% in that timeframe put it at the #2149 mark, bypassing 53% of companies on the list.
To learn more about the Inc. 5000 list (or to oooh and ahhh when you see our name), visit https://www.inc.com/profile/launch-interactive.
Launch’s First AMY Award
Earlier in this year, Launch received an AMY award for Innovation in Market Research, presented by the Atlanta chapter of the American Marketing Association. They received the award for an 8-month research project conducted in partnership with Autodesk to inform their go-to-market strategy for a new product release, the Services Marketplace.
About the Project
Along with members of the Autodesk UX team, Launch conducted some initial reseller research at a conference which informed the reseller part of the marketplace design. But, the resellers were only half of the equation for a successful launch, so they asked Launch's strategy lead, Crystal, to conduct buyer research.
Crystal interviewed customers from Canada to Cairo and determined that their primary market included mid-sized architectural, engineering, and construction companies. She identified the specific buyer job titles, services they were interested in, defined the vendor process, and the key messages they identified with to use for product launch communications. However, that wasn’t the most illuminating part of the research.
An unexpected point which came up was that because Autodesk had historically sold their software to distributors who then resold it to consumers, they didn’t understand how the end customer talked about their industries, their business, and themselves. Among other things, Launch learned that they first identified as either vertical (“building up,” e.g. buildings and bridges) or horizontal (“building out,” e.g. landscape architecture and water treatment systems), then they self-categorized by NAICS codes. It was information like this which not only informed iterative designs for the Services Marketplace but which also defined a final research effort at a second conference.
For this last effort, Launch provided Autodesk with a clickable prototype available on iPads, a banner to draw attention for their table, a poster of the Services Marketplace home page, and a simple survey--all of which were used to test assumptions they had made based on previous research projects, then Launch's creative and UX team refined the design further and provided Autodesk the ability to go to market with confidence in the MVP.
To review the AMY award winners, visit: http://www.amyawardsatl.com/winners/2018.
From Launch: "We could give you the full boilerplate about how we’re an experience design agency with coast-to-coast clients from software to consumer products, but you know us better than that. We’re your neighbors on the 9th floor who sweat alongside you during Yoga Wednesdays and guzzle wine alongside you on Throw-It-Back Thursdays (which we may sweat out again on Fridays in the elevator). We’re proud of our team, our clients, our work, and our amazing digs at the Flatiron. But, most especially, we’re proud of the crazy cool new website we created for ourselves, and we’d love it if you’d visit www.launchxd.com, look around, and tell us what you think."
*they have the whole floor. So technically they are the only 9th floor citizens. But we love them!